Scienticious
is a 10-episode animated series produced for TRT World that translates scientific phenomena into engaging, bite-sized visual stories.
In 2022, the series was honored with two prestigious accolades at the Lovie Awards, winning both the Silver Lovie and the People’s Lovie Award in the Health, Science & Education category.
Concept ____________________________
Charged with the complete creative execution, I developed the entire visual identity from the ground up including the branding, logo mechanics, motion language, and individual episode art direction.
An exploration of the chemical reactions that allow living organisms to generate light, visualized through vibrant contrast and fluid organic transitions.
What Happens When You Fall in Love?
A deep dive into the neurological and chemical reactions triggered by romance, translated into a warm, fluid visual style that captures the chaotic yet beautiful nature of human emotions.
How Do Camels Stay Cool?
An exploration of evolutionary biology, detailing the fascinating physiological adaptations that allow camels to thrive in extreme desert heat. The art direction relies on earthy tones, sharp geometric vectors, and clean transitions.
Understanding Celiac Disease
A clear, informative visualization of how gluten affects the human digestive system. This episode utilizes precise character animation and simplified medical illustrations to make complex biological responses easily understandable.
The Full Journey
"Scienticious" spanned a total of 10 episodes, each requiring bespoke asset libraries, tailored color scripts, and careful pacing to deliver a premium broadcast experience.
Watch the Complete 'Scienticious' Playlist on TRT World YouTube
Watch the Complete 'Scienticious' Playlist on TRT World YouTube
Concept, Art Direction & Motion Design: Abdullah
Broadcast Network: TRT World
Awards: Silver Lovie & People’s Lovie Winner (2022)
